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NEW YORK 
ARCHITECTURAL 
TERRA-COTTA 


COMPANY 
1912 
















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Copyright LO by 
NEW YORK 
ARCHITECTURAL 
TERRA-COTTA 
COMPANY 











: A #oreword by Way of Preface 





T is many years since we last published a 
general catalogue, and the little booklet 
which we now present is by no means intended as 
such. Architectural terra-cotta is not a material 
which lends itself readily to this purpose; work 
well made finds its most fitting monument where 
it stands; new work should not be merely a repro- 
duction of the past—it should rather interpret the 


best ideas of the architect in his later project. 


In architectural terra-cotta, the architect finds 
the medium which lends itself most practicably 
to the presentation of his design, but to attain the 
result desired it is very advisable that the material, 
while in its plastic stage, be under his direct con- 
trol, that the modeling rooms of the manufacturer 


be within his ready reach. 
This little publication will therefore have 


served its purpose, if it but brings home to the 
architects and builders of the Metropolitan District, 
the immense advantages of the only terra-cotta 


manufacturing plant located within the limits of the 
City of Greater New York. 

Delivery by truck to the building site upon 
a few hours notice, is but another of the advan- 


tages made possible by our location. 


ING ie Vy ee ee a ARR’ Geers te lets hae Gees lee Cer eee 


As to equipment,—in our first catalogue, issued 
July 1, 1886, we said: 


“With practically unlimited capital and 
every possible facility for making as good a 
material in our special line as can be pro- 
duced, we ask and expect to deserve the sup- 
port of the building public.” 


The support which we asked in 1886,—and 
the continued receipt of which we now gratefully 
acknowledge,—has always enabled us to keep our 
plant at the highest point of efficiency, with a full 
equipment of the most up-to-date and improved 
machinery and a force of skilled workmen second 


to none in our line. 


Our product is accurate and ERuUer the colors 
are lasting and wide in range; the glazes, whether 


full or matt, are absolutely dependable. 


For the convenience of out-of-town patrons 
we maintain a photographic department and are 
thus enabled to submit, without loss of time, pho- 


tographs of results obtained in our modeling studio. 


A few of the plates herein, illustrate our work 
in various cities. Io those interested in any 
particular locality, we can furnish lists upon 
request. 

For distant operations, we load rail shipments 
on freight cars at our own yard, or water ship- 


ments from our private dock at factory site. 


The practical work and research of twenty- 
six years have produced for us experts upon every 


point in terra-cotta construction. 


Our estimating department is not only pre- 
pared to figure with you, but stands ready to 
supply any special information that you may 
desire, to the end that, with our equipment and 
experience, plus your ideas, we may see if we 


cannot produce the effect that you wish to attain. 


Respectfully yours, 


New York 
Architectural Grrra-Cotta Company. 


Office and Post-office Address, 
No. 225 Fifth Avenue, 
New York City. 
lane oi2: 





NE i AW = WO AOD IRE Ie ASR Ceo DI Ee Cas lee U maces 





UBLISHERS have said so much for the Ritz- 

Carlton Hotel and the excellence of its archi- 
tectural terra-cotta, that further comment seems 
superfluous—but any mention of “New York 
Company” work would be incomplete without 
reference to this structure. 


The avenue and street fronts show a French 
gray color, made to match limestone, while the 
court walls are of cream matt enamel ashlar. The 
ashlar blocks are, for the most part, large, some 
of them running to 4 ft. 8 in. in length and the 
perfect alignment is due to the fact that the rusti- 
cated joints are set '4 in. inside building line, 
making it possible to place the face of the ashlar 
to a true plane. 


As to the perforated heads of the top story 
windows, the decorative features of the frieze im- 
mediately beneath the main cornice and the top- 
ping out finials—the New York Company solicits 
their inspection by those who know. 





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RITZ-CARLTON HOTEL 
Madison Avenue and 46th Street, New York City 


M. REID & COMPANY, Contractors 


WARREN & WETMORE, Architects 


INS Ae cet at ae oe ATR Gao IST) Es Cael ee Ca Reeve 


VER three thousand tons of architectural 

terra-cotta entered into the construction of 
the City Investing Building. 

While the greater portion of the work is a 
vitreous cream white, the fifth story work was made 


to match the Indiana limestone of the lower stories. 


That the desired effect was attained, is shown 
by the difficulty in discerning where stone ends 
and terra-cotta commences. 

The modeling of the numerous ornate features 
was executed in our own studios at the factory 


site. 





CIRCULAR BALCONY, CITY INVESTING BUILDING 


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CITY INVESTING BUILDING 
Broadway, Cortlandt and Church Streets, New York City 
FRANCIS H, KIMBALL, Architect HEDDEN CONSTRUCTION CO., Contractors 


N E W 


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Our factory reports : 


“There were 20,721 pieces of terra-cotta 
used in the Everett Building, consisting of 
limestone color for the third story, cream matt 
enamel from the fourth to the fourteenth and 
polychrome and vitreous gray for the upper 
two stories and the main cornice. 


The material was delivered in consecu- 
tive order by our own trucks as fast as required, 
enabling the contractors to place it on the 
floors where it was to be used, and thus to elim- 
inate re-handling. When the masons com- 
menced to clean down the building, there was 
not a single block to be inserted or removed.” 


We may add that the building—with its 
facades as clean to-day as when topped Out Ista 
striking illustration of the advantages of terra-cotta 
in city use. 


The perfect alignment of the work is due to 
the “V” joint, both vertical and horizontal, used 
throughout. 





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EVERETT BUILDING 


17th Street and Fou 


GOLDWIN STARRETT & VAN VLECK, Architects 


New York City 


rth Avenue, 


GEORGE A, FULLER CO., Contractors 


NG@Ee Wee aye eOn hak Ao@R: GRE Sale gle Ee Cele Oe Xe ee 
No WO NS 


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DETAIL OF ENTRANCE COURT, THE BRITANNIA 














THE BRITANNIA 


527 Cathedral Parkway, New York City 


WAID & WILLAUER, Architects GRACEHULL REALTY CO., Contractors 


NER Way oF OM ASR: GEIS ls be Gee eee ale 





Main OFrice Brancnes 
51 WALL STREET Sp aor 
HI tL 
New Yorn City WASHINGTON 
SALT LAKE CiTY 
SAN FRANCISCO 
PORTLAND 


THOMPSON-STARRETT COMPANY MOSTON 
BUILDING CONSTRUCTION 


ADORESS ALL COMMUNICATIONS SECOND NATIONAL BANK BUILDING 
TO THE COMPANY 


PITTSBURGH, PA.,Dec. 19th, 
Mr. H. J. Lucas, V. Pe, 


New York Architectural Terra Cotta Co., 
225 Fifth Avenue, 
New York, N. Y. 
My Dear Mr. Lucas:- 
re 1ST NAT’L BANK BLDG OF PITTSBURGH 

I note you have shipped to date five stories of 
terra cotta. We are now setting at the building the 
band course at the tenth floor and we will be tied up to- 


morrow night for want of more terra cotta. 


While I realize you are ahead of your schedule, 
I am asking if anything can be done to still further advance 


the schedule with a view of trying to give us the balance of 
the terra cotta within thirty days. While I know our New 
York office is following this very closely my idea in writ- 
ing you now is with a view of getting from you a personal 
letter bearing on the situation as it now stands and what 
you think you can do with regard to further shipments. 


I want to say to you at this time that I think 
the character of the work you have gotten-out is the best 
I have ever seen. It iS undoubtedly the best that has ever 
come to Pittsburgh and your competitors here are watching it 
very closely. I have had several occasions to explain to 
people that this work is being gotten out by your firm and 
have told them of the remarkable speed required and the fine 
organization you have to take care of jobs of this size. I 
expect to get to New York the latter part of next week and 
hope to have an Opportunity to see you at that time. 


Yours very truly, 


THOMPSON-STARRETT COMPANY. 


Vice Presid 





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FIRST NATIONAL BANK BUILDING 
Pittsburgh, Pa. 
D. H. BURNHAM & CO., Architects THOMPSON-STARRETT CO., Contractors 


NEES eve er Ona an. AYR .GagHel Sti Cele Oven eee 





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RED oenr CHICAGO 


WALTER H.CLOUGH a ?. tondstouciion’ BOSTON 
MERR 
wicca A OMESIO ENT INEW YORK SALTIMORE 
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PRESIDENT WASHINGTON Doresb rutin’ WASHINGTON 
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MistoenT BosTON KANSASCITY 


Cesue ce maesisenr cm) (oce 
PAUUSRER BIL, coorars Ww hy: alee ELT 
OTTAWA 
B.M.FELLOWS nen J TAWA 
JOHN. ae WESTON 
lihirgloD, G April 24, 


RALEIGH HOTEL : 
N. Y. Architectural Terra Cotta Co., 


JAMES BAIRD 
VICE PRESIDENT 


225 Fifth Ave., 
New York City. 
Gentlemen: 


We desire to express our appreciation of the service 


rendered in connection with the terra cotta work for the Raleigh 


Hotel, The deliveries could not have been more Satisfactory 


and the material is as good as any supplied on our work in this 


section at any time. 


Very truly yours, 





THE MORE WELCOME BECAUSE UNSOUGHT 


GEORGE A. FULLER CO., Contractors 


RALEIGH HOTEL, Washington, D. C. 





H. J. HARDENBERG, Architect 


Nei Ww, 


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JOHN GRAHAM, A.1.A. 
ARCHITECT 
630-624 LYON BUILDING 
SEATTLE, WASH. 


TELEPHONES: 
SUNSET MAIN 4222 
\NOEPENDENT 2221 


August 1, 1911. 


The New York Architectural Terra Cotta Co., 


New York. 


Gent lemen: 


re. Bon Marché Buildin 


I have just authorized the final payment 
to be made on your bill and I suppose you will receive a cheque 
in due course, 

I wish to say that your work has turned out 
highly satisfactory to everyone and to thank you for the care you 


have taken in carrying out your contract. 


Yours very truly, 


RS ote 





BON MARCHE BUILDING 
Second Avenue and Union Street, Seattle, Wash. 


ALDRICH & HUNT, Contractors 


JOHN GRAHAM, Architect 


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HENDRIK HUDSON APARTMENT 


HIS great structure, overlooking the Hudson, 
is embellished with massive decorative fea- 
tures, rich in detail and of the Florentine Renais- 


sance type. 


—-_—--—--- 


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THE HENDRIK HUDSON, Cathedral Parkway and 11|Ith Street, New York City 








THE HENDRIK HUDSON CO., Contractors 


ROUSE & SLOAN, Architects 


SER AME Ve OR See” 1S ASB Re Gaia eet Chas] Uae Clea ge 





VER 2,500 tons of terra-cotta, gray in color 
and with a very fine spot evenly distributed 
over the entire surface, enter into the construc- 


tion of the Ansonia. 


The features are of Renaissance embellish- 
ment, rich in detail and each item worthy of close 


study. 


The ensemble is massive, yet of pleasing pro- 


portions—a masterpiece from the terra-cotta stand- 


point. 








ANSONIA HOTEL 
Broadway, 73rd and 74th Streets, New York City 


STOKES & GOOCH, Architects 


T. J. REILLY, Contractor 


NeW: 


Ye LOE Ie 1S Ag RY Car Sali lie Cleese Ag 


HE Bretton Hall terra-cotta was what we 
might term a “hurry job,” but two further 


considerations entered. 


First: The factory of the New York Company 
is located in the City of New York—less than half 
an hour from Broadway and 86th Street—so that 
we were in daily touch with the progress at the 


building and were able to make deliveries “on 


the hour” when necessary. 


Second: The architects paved the way for 
speed and efficiency by providing for such exten- 
sive repetition that hundreds of identical pieces 
entered into the construction. Such repetition 


makes for “‘ terra-cotta economy” in the best sense 


of the term. 





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BRETTON HALL 
Broadway, 85th and 86th Streets, New York City 


SEABOARD REALTY CO., Contractors 


H. B. MULLIKEN, Architect 


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HOTEL BOSSERT 
Hicks and Montague Streets, Brooklyn, Nays 


HELMLE & HUBERTY, Architects 


F. T. NESBIT & CO., Contractors 





LUCERNE HOTEL 
79th Street and Amsterdam Avenue, New York City 


H. B. MULLIKEN, Architect CENTRAL REALTY CO., Contractors 


IN We ANY Ne TOR ARE dS Pxer Re CAE] loge sts beet Ce, ee oe eee 


HE Hilliard Building furnishes a pleasing expression 

of brick and terra-cotta judiciously blended. The 
body of the building is of mottled Roman brick of four 
distinct selected shades, and terra-cotta of a warm gray 
buff appearance. Realizing the ingenuity necessary in 
mixing the clays so as to produce the required tone when 
baked, one is more than impressed with this harmonious 


color effect. 
* * * * * ok 


The terra-cotta panels of classic decoration at the 
fourth story are elaborately moulded, portraying the skill 
of delicate workmanship. The panels, while of consider- 
able size, are carefully executed in detail and low relief 
and maintain both the scale and refined feeling that per- 
vades the whole structure. The surface of this terra-cotta 
has a wonderful richness which, when combined with 
the delicate elaboration, illustrates its use for decorative 
panels and bas-reliefs. 


—From The Brickbuilder, February, 1912. 


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DETAIL OF TERRA-COTTA PANEL AT FOURTH 
STORY, HILLIARD BUILDING 


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HILLIARD BUILDING 
John and Dutch Streets, New York City 
HOWELLS & STOKES, Architects THOMPSON-STARRETT ,CO., Contractors 


N E W 


ne 107 te Ag tGaeiee lee lige Cane Ue ee Ae |e 


HE Collegiate Church—erected over twenty 
years ago—is one of the most striking ex- 
amples of the Dutch School of Architecture to 
be found in the residential section of ‘New 


Amsterdam.” 


The terra-cotta for this building, with its nu- 
merous crockets, finials and gables, is executed in 
two colors—buff and old gold—blending well with 
the Pompeiian brick of the fronts. 


Many miles to the south, in the financial dis- 
trict of the city, may be seen a modern skyscraper, 
the John Wolfe Building, with terra-cotta trimmings 
of French gray color,—another fine example of the 
architecture of Holland and of the “New York 
Company's” product. 





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JACI I IPI AN INGEN GOR ReS: SCARS Ae EEL ID INYE.S 


BUILDING LOCATION 


Chatham and Phoenix National Bank Building _____ Broadway and John Street 
Francis H. Kimball, Architect 


Astona Hotell 2 ee ee ee oe 34th Street and sth Avenue 
H. J. Hardenbergh, Architect 


ID Clin. Oni COLS® re ee ee ee ee. 7 44th Street and 5th Avenue 
J.B. Lord, Architect 


Wvhon tau. keClu Dees ee ee Lincoln Place and 8th Avenue, Brooklyn 
Francisslimeimballeed repicer 


DteAlovsius: Ch UT Cl aeeeeaeens cee ee on eee 209-219 West 132nd Street 
William W. Renwick, Architect 


Jivetlfanios eClub eee gee ee po age Pe ces. Sap 138 West 44th Street 
Moris iitolie > chOO] ge eee oe East 166th Street and Boston Road 
CD ae ony dered rent? 


KWinckerboc kere Otc aaa meee eh eee 42nd Street and Broadway 
Marvin & Davis, Architects 


Americana oclen Dullding =e mee op ae eee 18th Street and 4th Avenue 
R. H. Robertson & Son, Architects 


Imiperialptiotel AaAc ction) teem <0 eee Sd 1242-1248 Broadway 
New Bellevue Hospital (Pavilions A and B)__.__._- 26th Street and East River 
McKim, Mead & White, Architects 


Pathological Building _____ ee ....| a mens 29th Street and rst Avenue 
McKim, Mead & White, Architects 


Mil ise8e Gi bab ulldin oa eee 2 > ee ee 4th Avenue and 22nd Street 
Goldwin Starrett & Van Vleck, Architects 


Groisiesb uildinis seas ee, So eee sth Avenue and 26th Street 
Frederick C. Browne, Architect 


School of Medicine, Fordham University____- Aree Pelham and 3rd Avenues 
Reiley & Steinback, Architects 





LE NEW YORK COMPANY’S PRODUC a REPRE SE Nadas 


AND A ie ds MY IN LO} ik Veh $5) ie (Oral db ak aie 





BUILDING LOCATION 


Camden County Court House and Jail__ Market and Federal Sts., Camden, N. J. 
Rankin, Kellogg & Crane, Architects 


UOIGe iD CAL ge ener er Le | ihzabethraN: |) 
Edward L. Tilton and C. G. Poggi, Architects 
InsLuuteuore eatmvi tr ects! ent See ot ees ee erect Malone, N. Y. 
Franklin B. Ware, Architect 
UDINE Diary peeeenmeeees ens Staal Pek ot dS iron ieee s) 
Albert R. Ross, Architect 
Wassdie COleccm JOM LOT yas so) few 2 ee ak Poughkeepsie, N. Y. 


Pileher.é lachau, Uric. 


Real Estate Trust Bldg. (Addition)__ Broad and Chestnut Sts. , Philadelphia, Pa. 
F.C. Roberts & Co. and Edgar V. Seeler, Y aati 


Widener s.1OlClaeuee a | eee Broad and Walnut Streets, Philadelphia, Pa. 
Warren & Wetmore and Horace Trumbauer Cheemare yt Architects 


IMU lekeiisls ers 12th Street and Pennsylvania Avenue, Washington, D. C. 
H. J. Hardenbergh, Architect 
Woodwards Ottices Building =e. aoe 15th and H Streets, Washington, D. C. 


Harding & Upman, Architects 


Riggs Theater and Office Building____15th and G Streets, Washington, D. C. 
J. H. de Sibour, Architect 


PTs eNatiOnals Danke bin dines a eens Oe eee See: Richmond, Va. 
Clinton & Russell and Alfred C. Bossom (Associate), Architects 

ShelbvaCountye Courts. louse .a5 sane a ee -Memphis, Tenn. 
Hale & Rogers, Architects 

INLAC SCA TNE LOC keep, ie ar te eee ee nr) So Calgary, Alberta, Canada 
Lang & Major, Architects 

linperialebankeot*Canadas=s =e Port Colborne, Ontario, Canada 
A. E. Nicholson, Architect 

British Columbia Electric Building. _____ Vancouver, British Columbia, Canada 

Somervell & Putnam, Architects 
SM DetiaeLies ekeand™ Citices Dilldin communes 01 Earner ere tl Denver, Col. 


Clymer & Drischler and W. A. Swasey (Associate), Architects 


Jefferson Medical College Hospital___1oth and Sansom Streets, Philadelphia, Pa. 
J. T. Windrim, Architect 


DomeruillesLiiol School Ua as 6 salen AMeee 20 70 tee es Somerville, Mass. 
Hartwell & Richardson, Architects 


Devonshire Building__State, Washington and Devonshire Streets, Boston, Mass. 
T. M. Clark, Architect 





MEEDE: LA'S T; WORD IN ARGHLTECTORATL Oran RAs CO lal 





American Lithographic Company, New York 








